3 Part Branding Workshop Series Recap
So grateful I had the opportunity to present these branding workshops to small businesses who really needed assistance in the branding area of their business.
The workshop series were by presented by WPB Office of Economic Opportunity and I facilitated them. These three workshops were presented in the month of September regarding the topic of branding and how small businesses can brand better to make an impact! The featured workshops were: 1) Introduction to Branding, 2) The Elements of GOOD Design, and 3) Create A Simple Logo and Brand Style Guide. Each workshop included a presentation via Zoom with me speaking, slides with information on branding and examples from brands I’ve worked with. Resources were provided in the form of a pdf and links attendees could download. With the downloads the attendees have the key takeaways, resource references, and tips they can use to help them brand and market themselves better on their own. The last two workshops in the series also included tutorials in Canva that most business owners can access for free to create marketing material and a mini style guide based on their logo. Last, but not least, all attendees and those who were not able to attend were sent a follow up email with links to the replay of the workshops to refer to.
During the workshops most attendees stayed until the end and were engaged. Along with expressing in the chat via Zoom how much they enjoyed the workshops. Also, in the last workshop in the chat via Zoom an attendee asked if the city would put on more workshops like this. The attendees expressed an interest in attending future workshops. It was fun to be able to help the small business in the City of West Palm Beach to learn about branding and how they can help themselves as they present themselves to their customers and make a better impact on their business in this area.
Comments from a Feedback form:
Question asked: What’s one specific takeaway did you like most about this workshop?
“The utilization of a free web access to professionally prepared templates of suggested layouts for creating online or print advertising. (canva.com)”
“The examples and the Canva tutorial.”
“Presentation”
Can’t wait to facilitate more workshops in the future!
ARE YOU READY TO INVEST IN MAKING YOUR BRAND WORK, ACHIEVING YOU’RE GOALS, AND CONNECT WITH YOUR PERFECT CLIENT?
Then it's time to focus on smart strategy and branding. The foundation for launching or growing your passion-driven brand starts with a crystal clear strategy that focuses on your why. See if the Brand Clarity Workshop is the right fit for you!
