Learn How Brand Strategy and Design Impacts Your Business
During this Ask an Expert session my goal was to make an impact on Small Business owners to help their businesses achieve their mission and have a design that reflects the businesses’ value to the customer. I explained what brand strategy is and how it helps to create an impactful brand identity system.
Get the answers to the following questions:
How valuable is branding?
How can branding be used to lead the way to more business?
Understand that the brand can take you on a guided path toward decision-making. It can impact the perception of the business, and help you get where you want it to be. Learn what areas to clarify and polish.
Key takeaways:
Branding is the identity of your business
What questions should you have answers to connect your goals, the business’ brand, and potential customers?
How strategy and design work hand and hand?
Why should the design of your brand identity matter?