Experience speaking at Squarespace Circle Day 2022
Fun fact... I taught high school students web and graphic designer a few years. My love for helping people do things they thought were impossible bought me a lot of satisfaction. Still does today with my clients and their brands.
Using what I learned as a teacher helped me connect with clients to motivate them and have the confidence to use collateral created for their brand.
On August 25, 2022, I had the opportunity to share what I learned to help clients manage their websites using Squarespace. Let’s face it, some people hate computers or are not tech savvy. Despite this, having a website is a need for any brand for a lot of reasons. However, when business owners have to manage it themselves it can be imitated, but it doesn't have to be if with the right tools, motivation, and people (aka designers who create the website).
Why was I speaking?
This event was Squarespace's first-ever full-day event dedicated to helping professionals grow their freelance careers! I felt it was important to talk about how to help clients have confidence and tools to properly manage their websites. This can be done by the way they present their information and resources to their website clients. Seeing things from their website client’s POV, and having more patience and compassion in the process.
When there is a great collaborative environment created and support is felt it’s a win-win for the client and designer.
How did it go?
Speaking at Circle Day at Squarespace HQ was fun and surreal. I was among people I admired and seeing them not only attend my session but hearing them say they loved it and learned was amazing! Even sharing me on their platform had me like “WHAATTTT” lol
Seriously, I’m grateful and still beaming from this opportunity to be there, learn, have important conversations, and have fun! I met so many people from around the world, who looked like me, and employees there who took the time to be there with us.
One of the things that stood out, among the many things, was Squarespace feeling like a human company. Their employees helped us speakers with whatever we needed, bounced ideas, and had conversations about how we engage with the platform and customers. Also, it felt like everyone in the room was on the same level wanting to learn and grow and support each other in an intentional WAY. For a worldwide brand to act like this on an intimate level I feel is huge!
At the end of the event, Lindsay Peoples was the Keynote speaker and she was the bomb! During her Q&A with us, I was able to ask her, “If there was something an entrepreneur was not doing when they ask how can they get to where you are in your industry, what would it be?”
I asked that question because a lot of entrepreneurs are wondering how to get where “they” are! Those who they admire in their industry that is goals. In short her response was, “focus on the heart and hustle, rather than the hype and attention.” That hit hard for me and what I want to help my clients understand when they try to compare themselves to their competition and or focus on the wrong things. Her insights in the keynote were on point and I need to get her book asap!
It was nerve-wracking getting it together for myself because of imposter syndrome. I mean I was among some heavy hitters in the Squarespace designer world. Also, I really cared about what I was sharing because I want businesses that are struggling to do things on their own to make it.
I’m grateful to Squarespace, Sarah Greisdorf and the circle team, family, friends, and mentors for showing up and supporting this moment in my journey! Especially Tiffany Washington for being my road business in crime partner and helping me with the event.
BM Design At Squarespace Circle Day 2022
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