As a small business owner, staying on top of industry trends is key, especially in branding. I recently attended the Squarespace Circle Day event, and it was an eye-opener on how vital branding remains in crafting an impactful and intentional website. Here’s a recap of what I learned and how you can apply these insights to your business.

Find ways to stand out as a business in your market through branding.

I noticed it was time for a change and I’m nervous about it but so excited as well.

I noticed it was time for a change and I’m nervous about it but so excited as well.

When you have a great product or service but no one is checking for it. Where’s the disconnect?

I have to admit, I was fighting my zone of genius because I wanted to be great at something I admired seeing other people do in Design. But I sucked at it and was holding me back more than I thought.

Let's talk about the authenticity of Rihanna and what everyone is learning from her brand, including me! 

There can be several reasons why a business may be stuck and not growing, including:

I dive deeper into this with examples and tips to help you create the growth you want to see in your life and business.

It can be hard to realize the growth you made while deep in the trenches of working on your brand. Let’s celebrate your growth.

On August 25, 2022, I had the opportunity to share what I learned to help clients manage their websites using Squarespace.

Let me know how you tame all the ideas for your business.... I'll share mine below.....

Is the name of your brand available for use?

Let me tell you a story about what happened to a client who I had to redesign their branding 3 TIMES.

Who would have thought we would all at once being experiencing this unprecedented time? Now our day to day way of doing business has changed due to no fault of our own. So what can we do? I gather some tip and resources I have been finding helpful and I hope it can help you too!

So you chose a name for your brand! Great! Is it available though? What about the domain name? Has it been trademarked already? Did you already create a logo for it and now being told you cannot use it?

Let me tell you a story about what happened to a client who I had to redesign their branding 3 times.

There is no one size fits all when it comes to the logo you use for your brand.  If you ever tried to use the only image you have of your logo for everything then you know the issues you’ve run into.

So here are the 4 Essential Image Files you need for your Brands Logo:

Let’s talk about why your logo may not be working for your branding needs visually! It could hurt your growth, recognition, and even looking like a credible brand to trust! Yikes! Don’t let that happen to you! 

Sometimes Instagram can bring good memories back to mind. For instance today it brought up an image I posted last year of a brand concept I came up with.

Value..... I value the work I do as a designer. However, sometimes when working with a client the value they see in the work I do or even with others doesn’t always translate the same.