As a small business owner, staying on top of industry trends is key, especially in branding. I recently attended the Squarespace Circle Day event, and it was an eye-opener on how vital branding remains in crafting an impactful and intentional website. Here’s a recap of what I learned and how you can apply these insights to your business.

Find ways to stand out as a business in your market through branding.

I noticed it was time for a change and I’m nervous about it but so excited as well.

I noticed it was time for a change and I’m nervous about it but so excited as well.

When you have a great product or service but no one is checking for it. Where’s the disconnect?

I have to admit, I was fighting my zone of genius because I wanted to be great at something I admired seeing other people do in Design. But I sucked at it and was holding me back more than I thought.

Let's talk about the authenticity of Rihanna and what everyone is learning from her brand, including me! 

There can be several reasons why a business may be stuck and not growing, including:

I dive deeper into this with examples and tips to help you create the growth you want to see in your life and business.

It can be hard to realize the growth you made while deep in the trenches of working on your brand. Let’s celebrate your growth.

On August 25, 2022, I had the opportunity to share what I learned to help clients manage their websites using Squarespace.

Using the 2x1 Rule has helped me do more with what I’ve been learning. Putting into practice what we learn I have found has been a hard thing to do especially when there is so much information to learn that can help our business. Here's what I learned from Chris Do and it may help you as well.

Is the name of your brand available for use?

Let me tell you a story about what happened to a client who I had to redesign their branding 3 TIMES.

Having Issues Being Found Online?

I share a few things on what small businesses can do to improve their searchability online. I want to help small businesses find more success with their business online. So if you need help see if these tips can work for you!

Is Your Brand Identity Working?

Now would be a good time to evaluate if your Brand Identity is and is not working to your business advantage. Let’s explore some things to consider for small businesses as to how a well-done brand identity helps their business.

Define Your Brand Before Your Brand Identity is Created

Once your brand is truly defined you'll understand better how the identity of it should look visually to help shape the impression of it. Don't leave it to chance!

Consumers are looking online first for the services and products they need. Your business can fill the need for them, but how will you let them know that?

Here are 10 things you can do to market your services and products to get the word out!

Who would have thought we would all at once being experiencing this unprecedented time? Now our day to day way of doing business has changed due to no fault of our own. So what can we do? I gather some tip and resources I have been finding helpful and I hope it can help you too!

So you chose a name for your brand! Great! Is it available though? What about the domain name? Has it been trademarked already? Did you already create a logo for it and now being told you cannot use it?

Let me tell you a story about what happened to a client who I had to redesign their branding 3 times.

There is no one size fits all when it comes to the logo you use for your brand.  If you ever tried to use the only image you have of your logo for everything then you know the issues you’ve run into.

So here are the 4 Essential Image Files you need for your Brands Logo: