As a small business owner, staying on top of industry trends is key, especially in branding. I recently attended the Squarespace Circle Day event, and it was an eye-opener on how vital branding remains in crafting an impactful and intentional website. Here’s a recap of what I learned and how you can apply these insights to your business.

Find ways to stand out as a business in your market through branding.

I noticed it was time for a change and I’m nervous about it but so excited as well.

I noticed it was time for a change and I’m nervous about it but so excited as well.

When you have a great product or service but no one is checking for it. Where’s the disconnect?

I have to admit, I was fighting my zone of genius because I wanted to be great at something I admired seeing other people do in Design. But I sucked at it and was holding me back more than I thought.

Let's talk about the authenticity of Rihanna and what everyone is learning from her brand, including me! 

There can be several reasons why a business may be stuck and not growing, including:

Thoughts at the moment No.2
Sharing current experiences and reflections as an entrepreneur. I have learned what I share in person has benefited others and myself. Who knows what nuggets you can take from it today.

Do you have these 10 brand touchpoints? Touchpoint is a term being thrown around a lot lately, and many may not how they can affect their business and their ideal client. Let’s talk about it.

If you want your business to succeed, branding is non-negotiable to have. However, what should branding look like for you? What is it you need to have it? Let’s talk about it.

I had the pleasure of working with a local community group I’m apart of this past weekend to help startups. We are 1909 is a community of entrepreneurs and creators helping one another take steps forward together. I was placed on one of the most meaningful brands I worked with to date!

Believe it or not, I have times when I'm not confident in myself and my ability as a brand strategist and designer. Most of the time it's because of imposter syndrome that comes over me from time to time. But how did I change that? Read along and maybe you can gain insight on your struggles to get past.

You’ve probably been beaten over the head by now with the saying “Your Brand is Not the Logo.” Which is the truth and needs to be drilled into anyone who thinks it is. So what helps make the brand great and all the things that come with it? There’s 4 B’s to understand to help. Let’s explore this…