Without a path to get where you want to be can make the journey to get there a stressful trip. Discover how you can take the stress of making your brand what you know it can be with getting the help you need to get it there.

Not every branding strategy should be the same for every business out there. However, each business should know and have these 5 key elements to create an effective branding strategy. Read more about it here in this blog post.

Do you have these 10 brand touchpoints? Touchpoint is a term being thrown around a lot lately, and many may not how they can affect their business and their ideal client. Let’s talk about it.

If you want your business to succeed, branding is non-negotiable to have. However, what should branding look like for you? What is it you need to have it? Let’s talk about it.

I had the pleasure of working with a local community group I’m apart of this past weekend to help startups. We are 1909 is a community of entrepreneurs and creators helping one another take steps forward together. I was placed on one of the most meaningful brands I worked with to date!

Believe it or not, I have times when I'm not confident in myself and my ability as a brand strategist and designer. Most of the time it's because of imposter syndrome that comes over me from time to time. But how did I change that? Read along and maybe you can gain insight on your struggles to get past.

You’ve probably been beaten over the head by now with the saying “Your Brand is Not the Logo.” Which is the truth and needs to be drilled into anyone who thinks it is. So what helps make the brand great and all the things that come with it? There’s 4 B’s to understand to help. Let’s explore this…

Is the name of your brand available for use?

Let me tell you a story about what happened to a client who I had to redesign their branding 3 TIMES.

Having Issues Being Found Online?

I share a few things on what small businesses can do to improve their searchability online. I want to help small businesses find more success with their business online. So if you need help see if these tips can work for you!

Is Your Brand Identity Working?

Now would be a good time to evaluate if your Brand Identity is and is not working to your business advantage. Let’s explore some things to consider for small businesses as to how a well-done brand identity helps their business.

Define Your Brand Before Your Brand Identity is Created

Once your brand is truly defined you'll understand better how the identity of it should look visually to help shape the impression of it. Don't leave it to chance!

Consumers are looking online first for the services and products they need. Your business can fill the need for them, but how will you let them know that?

Here are 10 things you can do to market your services and products to get the word out!

Having a website for your business is a must! It helps gives you credibility and allows your ideal client to find you .... if it’s done right.

Here are a few tips that you can do on your own to update your website.

Experiences - Being Apart of the Creative Team for SOBEWFF® 2020

This past year I gained the opportunity to be apart of the creative team for the 2020 year of the Food Network & Cooking Channel South Beach Wine & Food Festival presented by Capital One. SOBEWFF®. Read about my experience working with SOBEWFF®.

Who would have thought we would all at once being experiencing this unprecedented time? Now our day to day way of doing business has changed due to no fault of our own. So what can we do? I gather some tip and resources I have been finding helpful and I hope it can help you too!

So you chose a name for your brand! Great! Is it available though? What about the domain name? Has it been trademarked already? Did you already create a logo for it and now being told you cannot use it?

Let me tell you a story about what happened to a client who I had to redesign their branding 3 times.

There is no one size fits all when it comes to the logo you use for your brand.  If you ever tried to use the only image you have of your logo for everything then you know the issues you’ve run into.

So here are the 4 Essential Image Files you need for your Brands Logo:

Let’s talk about why your logo may not be working for your branding needs visually! It could hurt your growth, recognition, and even looking like a credible brand to trust! Yikes! Don’t let that happen to you! 

Sometimes Instagram can bring good memories back to mind. For instance today it brought up an image I posted last year of a brand concept I came up with.