Define Your Brand Before Your Brand Identity is Created

Once your brand is truly defined you'll understand better how the identity of it should look visually to help shape the impression of it. Don't leave it to chance!

Consumers are looking online first for the services and products they need. Your business can fill the need for them, but how will you let them know that?

Here are 10 things you can do to market your services and products to get the word out!

Having a website for your business is a must! It helps gives you credibility and allows your ideal client to find you .... if it’s done right.

Here are a few tips that you can do on your own to update your website.

Experiences - Being Apart of the Creative Team for SOBEWFF® 2020

This past year I gained the opportunity to be apart of the creative team for the 2020 year of the Food Network & Cooking Channel South Beach Wine & Food Festival presented by Capital One. SOBEWFF®. Read about my experience working with SOBEWFF®.

Who would have thought we would all at once being experiencing this unprecedented time? Now our day to day way of doing business has changed due to no fault of our own. So what can we do? I gather some tip and resources I have been finding helpful and I hope it can help you too!

So you chose a name for your brand! Great! Is it available though? What about the domain name? Has it been trademarked already? Did you already create a logo for it and now being told you cannot use it?

Let me tell you a story about what happened to a client who I had to redesign their branding 3 times.

There is no one size fits all when it comes to the logo you use for your brand.  If you ever tried to use the only image you have of your logo for everything then you know the issues you’ve run into.

So here are the 4 Essential Image Files you need for your Brands Logo:

Let’s talk about why your logo may not be working for your branding needs visually! It could hurt your growth, recognition, and even looking like a credible brand to trust! Yikes! Don’t let that happen to you! 

Sometimes Instagram can bring good memories back to mind. For instance today it brought up an image I posted last year of a brand concept I came up with.

Start by starting…I’ve heard this term so many times by other entrepreneurs time and time again. I know it to be true when you are wanting to start anything new. The desire is there but the commitment is not in most cases.

During small business week I shared tips and information to aide small businesses. Along with information needed to provide to your graphic designer for your branding, like me. I believe the tips and information is valuable to know and can be useful to you and your business.

Today we’re connecting with some great friends of mine Britt and Leo. They are the husband and wife duo of MAIN STREET PRESS. Their business came out of Britt’s desire for great Disney wear. She wanted something more unique to represent her style and love for all things Disney.

Value..... I value the work I do as a designer. However, sometimes when working with a client the value they see in the work I do or even with others doesn’t always translate the same. 

Don’t Quit Your Day Dream….. What does that mean? To me, it means don’t quit daydreaming about what I want to do in life that I think or feel that will make me feel complete. Like if I could do what I’m daydreaming about I’m all set in that goal in life. However, does it stop there? Am I daydreaming because it’s fun to fantasize about it to keep me going through the day? To get my mind off what I’m currently doing? I could keep going on and on but it’s something about this saying that kinda has me trying to figuring it out for myself.

This was not only a book tour for her amazing book Work Party, but also a great networking and empowering event as well. Anytime I seen events like this I wanted to go but I’m working on a budget (real life struggles) and they were always far away like LA or NYC. However, this one was just an hour way (I’m West Palm Beach based.) and best of all FREE to attend. So I knew I couldn’t miss this opportunity to be apart of it.